Direct Message Marketing
Definition: A strategy that focuses on using direct messages (DMs) to privately develop relationships and business initiatives.
Related terms
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
Branded Hashtags
A special hashtag associated with a specific brand, used to inspire people to include the brand in their conversations on social media platforms.
CPA (Cost per Acquisition)
A pricing model that charges only when leads, sales, or conversions are generated, measuring the cost of acquiring one paying customer. A company pays $20 for each new customer…
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing digital content for AI powered generative engines like ChatGPT, Google’s SGE, Bard, and other large language…
Selfie Marketing
A social media marketing strategy commonly used for awareness campaigns in which brands create a trend for users to share via taking selfies.