Dark Social
Definition: A social media term used to describe website referrals that are difficult to track.
Related terms
Lead Generation
The process of identifying and cultivating potential customers for a business’s products or services.
Selfie Marketing
A social media marketing strategy commonly used for awareness campaigns in which brands create a trend for users to share via taking selfies.
Social Media Platform
A technology that allows people and businesses to interact together online, examples include Facebook, Instagram, LinkedIn, Reddit, Tiktok, and Twitter.
Conversion Rate
The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
CPC (Cost per Click)
A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.
Comment
A form of engagement in which a user replies to a social media post.