Semantic Search
Search that works on meaning rather than exact words, so a page can match a query it never literally contains. It is why writing naturally now beats repeating a keyword.
Related terms
Supervised Learning
Training a model on examples that are already labelled with the right answer. It is the most common approach when you know exactly what you want the system to produce.
sameAs
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
AI Referral Traffic
Visitors who arrive from an AI assistant rather than a search engine. Usually small in number and unusually well-qualified, because they clicked after reading a recommendation.
Training Data
The text, images or code a model learned from. It shapes everything the model knows and every bias it carries, and it is why what your website said two years ago may still be what an assistant repeats.
Guardrails
The limits placed on what an AI may say or do — refusing certain requests, staying on topic, never inventing a price. Essential on anything customer-facing.
Knowledge Graph
A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.