Long-Tail Query
A longer, more specific search — “boutique hotel Siem Reap near Pub Street with a pool” rather than “hotel”. Individually rare, collectively most of all searches, and far easier to answer well.
angkor@design~query "Angkor Design"
4 matches — opening studio
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A longer, more specific search — “boutique hotel Siem Reap near Pub Street with a pool” rather than “hotel”. Individually rare, collectively most of all searches, and far easier to answer well.
A record of where a piece of content came from and how it was made, sometimes attached to the file itself. Emerging as a way to tell an original photograph from a generated one.
A distinct thing a search engine can recognise: a company, a person, a place, a product. Being understood as an entity, rather than as a string of characters, is what lets you be recommended by name.
The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.
Visitors who arrive from an AI assistant rather than a search engine. Usually small in number and unusually well-qualified, because they clicked after reading a recommendation.
Apple’s equivalent, governing whether your content feeds Apple Intelligence. Ordinary Applebot, which powers Siri and Spotlight, is controlled separately.
AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.