Local Pack

The Local Pack is a feature in Google Search that displays a list of local businesses that are relevant to a user’s search query. It appears at the top of the search results page.

The Local Pack is a prominent feature in Google Search results that appears when a user makes a location-based query. It typically consists of three key elements:

1. A map showing the locations of relevant businesses
2. A list of three local business listings
3. Essential information about each business

Examples

If a user in Siem Reap, Cambodia searches for “hotels near me” or “hotels in Siem Reap,” they would see a Local Pack at the top of the search results. This Local Pack would show:

1. A map of Siem Reap with pins indicating the locations of hotels is listed.
2. Three hotels listings with their names, addresses, ratings, and other key details
3. An option to view “See more —> ” which expands the list of businesses