Fine-Tuning
Taking a general model and training it further on your own examples so it follows your tone or handles your particular task. Useful when prompting alone keeps producing nearly-right answers.
Related terms
Well-Known URI
A standard location, always under /.well-known/, where machines look for information about a site — security contacts, API catalogues, agent details. Putting files there means they can be found without being linked.
Prompt Injection
An attack where hidden instructions in a web page or document trick an AI into ignoring its real orders. The reason a careful assistant treats page content as information, never as commands.
BreadcrumbList Schema
Markup describing where a page sits in the site’s hierarchy. It helps both search engines and assistants understand that a page is a service under a category, not a stray document.
AI Agent
An AI that does things rather than only answering — browsing a site, filling a form, completing a booking. It is why websites are starting to be judged on whether a machine can use them, not only read them.
RAG (Retrieval-Augmented Generation)
A technique where the AI first searches a set of documents, then writes its answer from what it found. It is how assistants quote current information rather than whatever was in their training data.
Markdown
A plain-text way of writing formatted documents using symbols like # for a heading. AI systems read it easily because the structure is unambiguous, which is why some sites now offer it alongside HTML.