Fine-Tuning
Taking a general model and training it further on your own examples so it follows your tone or handles your particular task. Useful when prompting alone keeps producing nearly-right answers.
Related terms
Agentic Browsing
An AI navigating a website on somebody’s behalf: finding the price, checking availability, sometimes buying. Sites that rely on hover menus and unlabelled buttons are hard for an agent to use.
Answer Box
A boxed answer at the top of a results page, lifted from one page and credited to it. Winning one usually means having answered the question plainly and early rather than burying it.
Content Signals
An extension to robots.txt that states not just who may crawl, but what they may do with what they find: appear in search, be quoted in answers, be used as training data. It lets you permit citation while refusing training.
sameAs
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
Token
The unit an AI reads and writes in — roughly three quarters of a word. Models are priced and limited by tokens, which is why very long documents cost more and sometimes get truncated.
AI Policy Page
A public page stating how a business uses AI and what it does with customer data. Increasingly expected, and cheap to write honestly.