ASO (App Store Optimization)
The process of optimizing mobile apps to rank higher in an app store’s search results.
Related terms
Sketch
The main design application used to design websites for clients. Sketch is a popular tool for creating web design mockups and prototypes.
Lazy Loading
A design pattern used to defer the loading of non critical resources at page load time, loading these elements as they are needed, especially useful for media rich websites with…
Mobile Publisher
Mobile app developers, owners, and people or companies that redistribute native apps through an app store.
React Native
A framework for building native apps using React, a JavaScript library for building user interfaces.
Deep Link
A hyperlink that links to a specific page or piece of content within a mobile app, bypassing the app’s home page.
Multi-Platform App Development
Apps developed to target more than one platform, using a single programming language to do so, providing flexibility and wider reach for the app.

